The web design of any website has a huge impact on user experience and conversions. Though every website has different goals and purposes, performance directly related to the web design of the site. Healthcare industry websites are no exception to this rule. A website for a healthcare system will have several purposes from educating patients and families to providing resources for medical professionals. The design of the website can aide website visitors and help them find the information they need.

You may think of web design as the basic layout, colors, and fonts used on a site, but there is a lot more involved than just that. Web design covers everything from layout and navigation menus to forms and call-to-action buttons. There are a lot of moving parts in web design that all come together harmoniously to increase website performance.

Since a lot of work and strategic planning goes into web design for healthcare sites, it’s best to hire a professional web designer or web design agency to handle the design for you. An agency that specializes in web design will have all the creative and technical know-how required to create a web design that will look professional and appealing, and also perform at a high level.

Top Healthcare Web Design Companies

You’ve seen the top three, but we’ve sorted through hundreds of healthcare web design companies and ranked them just to find the best. If those aren’t good fits for you, or if you want to learn more about how we rank these businesses, check out the full list below!



Company Size Location Reviews Overview
Orbit Media Studios 10 – 49 Chicago, IL
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Orbit Media Studios

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Orbit Media Studios is a small-sized agency based in Chicago, IL. Orbit Media is an award-winning, 38-person web design and development firm that creates custom, clean, results-driven websites with a focus on search rankings and conversions. Orbit has planned, designed and developed 1000+ websites since 2001. Click the button below to visit their website, or give them a call!

Blue Fountain Media New York
40 Reviews
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Blue Fountain Media

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Blue Fountain Media is a small agency based in New York. They're a digital agency that creates experiences that connect, marketing that performs, and branding that inspires. Click the button below to visit their website, or give them a call!

4.3
40 Reviews
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  • "Great place, great work"
  • "These guys made it very clear that my success was more important to them than my money."
  • "Solid digital marketing services provider. Recommended."
Fruition 10 – 49 Denver, CO
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Fruition

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Fruition's digital marketing team, SEO experts, engineers and developers give you a competitive advantage online. Our digital strategy and technical execution help you improve your ROI. Augmented by proprietary in-house software, Fruition excels working with middle market companies that need the strongest digital marketing partner paired with technical website development capabilities.

ArtVersion 10 – 49 Chicago, IL
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ArtVersion

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ArtVersion is a small agency based in Chicago, IL. They specialize in web design, UI/UX, graphic design, and branding with a focus on user experience and digital engagement strategies. Click the button below to visit their website, or give them a call!

Full Media 10 – 49 Gainesville, GA
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Full Media

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Full Media is a small healthcare-focused marketing agency based in Gainesville, GA. They pride themselves on influencing patient choice by meeting patients where they are: Online. They pride themselves on helping you gain more patients for your healthcare practice with a variety of marketing solutions. Click the button below to visit their website, or give them a call!

Digital Echidna Canada
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Digital Echidna

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Digital Echidna is a small agency based in Canada. They're specialized in Drupal development and other open-source technology for small to large enterprises across a variety of industry verticals. Click the button below to visit their website, or give them a call!

Noble Studios 10 – 49 Reno, NV
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GoingClear Interactive 10 – 49 Boston, MA
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GoingClear Interactive

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Redweb United Kingdom
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Redweb

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Redweb is a small agency based in the United Kingdom. They're an award-winning agency with experts in cutting-edge technology, strategy, and digital transformation – helping businesses make connections that drive change. Click the button below to visit their website, or give them a call!

SPINX Digital 10 – 49 Los Angeles, CA
24 Reviews
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SPINX Digital

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Spinx is a small agency based in Los Angeles, California. SPINX is a number one Los Angeles web design and web development company with 14+ years of expertise as a website design agency for leading brands. Click the button below to visit their website, or give them a call!

4.8
24 Reviews
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  • "Great place for web designing"
  • "So helpful, he stayed on the phone with me for over 20 minutes and gave me so much info!! Amazing customer service"
  • "Talk about a commitment, I just needed help finding from a project years ago and they immediately helped me out like no time had passed. Great initial work and great ongoing support."
Unleashed Technologies Maryland
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Unleashed Technologies

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Mobomo Washington, DC
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Elevated Third Colorado
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Elevated Third 10 – 49 Denver, CO
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The Web Development Group Virginia
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The Web Development Group

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Pyxl 50 – 249 Scottsdale, AZ
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Lift Interactive Inc. 10 – 49 Edmonton
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Lift Interactive Inc.

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Kinex Media 10 – 49 Mississauga,
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Digital Deployment 10 – 49 Sacramento, CA
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Digital Deployment

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DigitalUs 50 – 249 Orlando, FL
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Havas Canada 50 – 249 Montreal
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MaxAudience 10 – 49 Carlsbad, CA
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Mobomo 50 – 249 Vienna, VA
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Suffescom Solutions 10 – 49 Mohali,
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Suffescom Solutions

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Unleashed Technologies 10 – 49 Columbia, MD
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Unleashed Technologies

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Cyber-Duck 10 – 49 London
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Isadora Agency 10 – 49 Manhattan Beach, CA
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EDUCO Illinois
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Followbright 2 – 9 Denver, CO
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ILLUSIO 2 – 9 Portland, OR
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Picking the perfect web design agency for your healthcare business

To find the best web design agency for your healthcare business, consider the elements of a good healthcare web design. Any agency that you are considering for your web design needs should be able to provide you with all the elements discussed. From complying with HIPAA to providing tailored experiences, a healthcare web design agency should be able to deliver any aspect of web design that you need. Have a conversation with any web design agency that you’re considering to see if they can provide the web design you’re looking for.

A great way to choose the best web design agency for your healthcare business is to look at their past work. Browse their website to see if they feature any case studies or a portfolio of previous projects. Find out who their past clients were and check out their websites. If a web design agency has had a healthcare client in the past, they may have a better understanding of the healthcare industry and may provide better service for your company. Ask questions about past projects, past clients, and ask to see examples of work. Any agency should jump at the chance to show off their great results. When you keep the elements of good healthcare web design in the front of your mind, you’ll be able to find a web design agency that can provide what you need in no time.



Healthcare Web Design Best Practices

Healthcare websites are different from other websites because people don’t typically visit the website and convert into a customer. Instead, the website is often a place for current patients and healthcare professionals to access information. While some people may choose a particular healthcare system after researching websites, others will go to the hospital or healthcare office that is nearest to them or that they’ve had previous experiences with. The website comes into play when current patients and healthcare professionals need to access information, log in to accounts, and complete other tasks online. The web design should work to create the best user experience possible so these kinds of tasks can be completed effectively and efficiently.

Elements of healthcare web design include the following:

  • HIPAA Compliant Forms – Protecting patient information is a top priority for healthcare systems. When a patient fills out a form online that includes private information, the form must comply with HIPAA. The person on the receiving end of the form will need to have the proper credentials to view the password-protected patient information. When designing a healthcare website, HIPAA compliance is a top concern.
  • Patient Portal – Moving away from the days of telephone calls and letters, patients are now able to access their medical information online. To access their private medical information, a patient portal that is password protected should be accessible on the site. Within the portal, a patient should have options such as “view medical records” and “schedule an appointment.” Depending on the website, other options such as “refill a prescription” and “contact your healthcare provider” should be available in the patient portal as well. The patient portal should have a clean and intuitive design in order to provide the best possible user experience. Patients should have an easy time logging in and navigating the patient portal section of the website.
  • Call-to-Action buttons – Since a healthcare industry website will have several goals, there should be different call-to-action buttons throughout the site that can help users complete those goals. The website may help patients find a location, obtain medical records, get a prescription refilled, request an appointment, and more. Similarly, there should be calls to action that appeal to non-patients such as a “find a job” link for people who are visiting the website in search of a job in the healthcare industry. Other possible calls to action include “pay a bill” and “login.” Depending on the visitor, different calls to action will appeal to them. The calls to action should be visible and attractive, so they draw attention and help each visitor find what they need.
  • Services and Resources – To build credibility and provide optimal user experience, healthcare websites should have information pages about their various services and practice areas. Patients may want to learn more about specific conditions or programs that are offered, so service pages should include that type of information. There should also be a place for other resources such as patient and visitor guides. All of these pages should be organized in the navigation menu, so they are easy to find. The navigation menu will be set up in the web design process.
  • Tailored Experience – With so many audiences visiting healthcare websites, the experience should be tailored to each user’s particular needs. For instance, a patient will not have the same experience as a doctor when visiting the website. A patient will be interested in things like scheduling appointments and accessing medical records while a doctor or healthcare professional will be interested in pages about the company and news that affects them. Web design could create a way for users to identify themselves so that the website experience can be personalized. For instance, the homepage could feature links that say “I am a patient, I am a healthcare professional, or I am a visitor” and then the subsequent page could offer links that are relevant to the audience that was selected. This way, the user experience is enhanced since users will have quick access to the information that is most important to them.
  • Professionalism – A healthcare industry website should have a professional look that builds trust and credibility. The website design has a lot to do with the overall impression a website gives off. To make a website look more professional, color usage should be limited, and fonts and designs should be simple. Don’t overwhelm website visitors with fancy fonts and 40 different colors. Instead, stick to branded colors and include white space and keep on-page elements as simple as possible.