The Best NYC Public Relations (PR) Firms

Choosing an NYC PR Firm

A Public Relations firm is like the ghost face of your company. If that face looks bad, it may harm the company, its bottom line, and possibly your job. Take your time to find the best New York PR firm for your company.

Where to Start

There are no measures guaranteed to find a PR firm that will make your company a million bucks, but with clarity of expectations and careful research, you’ll have a better chance at a good outcome.

This first step is one of the most important. Ask for written guidelines from your company as to their expectations. If your company doesn’t give you guidelines, make your own and consult with them. Asking the right questions, however, is the best way to get started:

• What type of PR firm is preferred?
• Specific nuance as to tone – more serious, some levity, or in between?
• What timing and deadlines are required for the campaign?
• What types of media coverage are needed?
• What budget do you have to work with?

Best NY PR Firm: What to Look For

Look for a firm that specializes in your company’s particular needs. Not only do you want a company that has a good track record, but you also want to make sure they specialize in your industry too.

Who to Choose

When you have a list of possible candidates, the next step is to look at several aspects of each of the PR firms on your list.

• Do they match your requirements exactly?
• What is their price point estimate for your campaign?
• Are they flexible in meeting your requirements, especially in price point?

With your pared-down list, find out which firms are worth their salt. Check companies’ websites for their product and past outcomes. But keep in mind that the reviews you see will be skewed positively.

• Look at their past campaigns
• Find outside reviews from past clients
• Take reviews with a grain of salt – there are always nitpickers and under-reviewers

Final Steps

Hopefully, you now have a list of solid possibilities. Go in-depth with each firm to ask questions resulting from your search and review check. Seek feedback from your company; they may knock a couple of firms off your list.

If you’re on your own for the final selection, go through your guidelines once more to be sure you didn’t miss any small detail or requirement. The winner should now be clear.